In January 2015, we analyzed the data from the 60,000+ users that have completed the GlobeSmart Profile since the new version was launched in May 2014. Based on this data, we updated the means and the standard deviations used to calculate the scores for each dimension. This did not change users' dimension scores from the survey, but it did shift the placement of some users' 'plots' slightly on some of the dimensions in the profile chart.

A new and more robust version of the GS Profile was launched on May 5, 2014. Click here if you would like to view a brief webcast explaining the update.

  • The following components were examined and modified:
    • Dimension definitions and survey items (what is being measured)
    • Psychometric foundations (how well it measures what it claims to measure)
    • Survey output (how the results are displayed on the Profile "chart")
    • Country placements along the dimensions (displayed on the Profile "chart")
  • Dimension definitions and items: Based on analysis of several hundred thousand users of the Profile, a number of the dimension definitions were modified to be clearer and, to the extent possible, to be mutually exclusive from each other. The five dimensions represented in the Profile are now defined as follows:
    • Independent/Interdependent: How do I derive my identity?
    • Egalitarianism/Status: What is my preference for how my group should be structured and how power should be distributed?
    • Risk/Certainty*: How do I make decisions in uncertain or ambiguous situations?
    • Direct/Indirect: How do I communicate requests, tasks and feedback?
    • Task/Relationship: When working on new projects, do I prefer to address tasks or relationships first?
    • * "Certainty" was previously labeled "Restraint," but based on user feedback that the word was perceived negatively in a number of different languages and culture, it has now been changed to "Certainty"
  • Psychometric foundations: To correspond with the new dimension definitions, the existing Profile survey items were revised and new ones were added. The new survey items were put through a series of clinical and formal pre-tests to assess their psychometric properties. The results of these pretests showed that, compared to the previous item set, the new items form dimensions that are (a) statistically more independent and factorially sound (items measure only the dimensions they were designed to measure), and are (b) more reliable (items consistently measure the desired behavior).

  • Survey Output: In addition to clarifying the dimension definitions, modifying the survey items, and improving the psychometric capabilities of the Profile, the resulting graph that is displayed when a user takes the survey was also enhanced. The scale of the graph was increased from a 4 pt scale to a 9 pt scale. This allows for greater discrimination between individuals and countries than was possible with the previous graph. This increased scaling of the graph, along with the new survey items and the revised calculations, produces a different profile "shape" than was displayed in the previous version, but it has significantly higher accuracy in showing differences between profiles. This, in turn, increases the diagnostic value of the Profile.

  • Country placements: The country placements on the dimensions were also updated as described in the section above.

If you have questions about any of the changes, please contact your web tool marketing manager, or our support team at for more information. You can also view a video on the Psychometric Foundations of the new GlobeSmart Profile. A detailed statistical analysis is available upon request at