The GlobeSmart Profile helps global organizations and universities identify and leverage the diversity represented in their employees or student body. The GlobeSmart Profile places no particular value on where an individual user falls on each dimension's scale; various individual profiles can be functional within different global environments. However, GlobeSmart users often find it valuable to consider how their own profile is similar to or different from the profiles of their counterparts, as well as the average profiles of people from countries with which they need to interact.